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In order to raise awareness, spark interest, and change customer behavior, a product, service, or idea are promoted to a specific audience through advertising. It is a method of communication that seeks to convince, educate, or remind people about a certain offer.

There are many other ways to advertise, including print ads in magazines or newspapers, radio or television commercials, online pop-ups or banner ads, social media posts, billboards, and more. Reaching a broad audience and fostering good perceptions of the advertised product or brand are the main objectives of advertising.